The Institute of Technology and Innovation Management at the Hamburg University of Technology (TU Harburg) initiated a joint research project with the titel: "Prospects of Mobile Commerce in Germany" in cooperation with University of Hamburg.

The project encompasses several aspects of Mobile Commerce, namely: Mobile Banking, Mobile Entertainment, Mobile Information Services (also known as Mobile Content), Mobile Marketing and Mobile Ticketing.

The objective of this extensive study is to analyse the potentials of a range of selected mobile commerce applications in end-consumer segment and to identify the most-promising ones.

Apart from the thorough study of the above mentioned mobile applications, this project also intends to contribute towards a better understanding of the phenomenon of Mobile Commerce, which has been defined by many scholars in probably as many ways. This project aims to clearly define a (holistic) perspective of Mobile Commerce, differentiating it from Mobile Business, Electronic Commerce and Electronic Business.

More details of individual applications are available here.