Research Project: Mobile Commerce
Mobile Banking Workshop
Strategic Implications of Increased Customer Mobility
Authors of the Mobile Banking study "The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the (German) Banking Sector" are organizing a workshop to discuss the implications of increased mobility of bank customers and issues arising out of it.
Further, results of two extensive empirical survey carried out to examine customer acceptance and banks' perspective of Mobile Banking will be presented at the workshop.
The workshop is scheduled to take place on 2nd of March 2006 in the spaces of the University of Hamburg. Detailed information are currently available in a German version. Registration is possible till 24th of February 2006. In case of interest, please feel free to contact the organizers:
Dr. Stephan Buse
Mr. Rajnish Tiwari |