Research Project: Mobile Commerce

A primary aim of this project, and consequentially of this study, was to undertake an objective and critical examination of the phenomenon of Mobile Commerce in a given business field and to scrutinize the potentials without prejudice or bias so as to assess the future prospects without any preset “target” results.

This study concentrates primarily on the utility, chances and acceptance of Mobile Commerce services in the banking sector (Mobile Banking). The study was conducted on two planes:
The first plane examines the application of Mobile Banking and its utility in general.
The second plane examines the applicability of the therein obtained results in a more specific context of Germany. For this purpose a background paper on the German banking sector has been prepared and attached as appendix.

In the following we provide some information on the outlines, research objectives and the content of this study. All the information is provided in PDF files.

a) Executive Summary
b) Content's Outline
c) Table of Contents
d) Index of Tables
e) Index of Charts
f) Research Issues (for empirical surveys)
g) Questionnaire Customer Survey
h) Questionnaire Bank Survey

The above information should provide a fair overview of the structure of this study.

In case you are interested in purchasing a copy of the study, please feel free to contact:

Dr. Stephan Buse:     stephan.buse@tuhh.de

Rajnish Tiwari:           rajnish.tiwari@tuhh.de